GRANHAND. started in 2014 in a small Hanok in Bukchon Village.
With the motto of ‘daily fragrance’, we research fragrances and products to enjoy comfortably in everyday life, not special moments.
Furthermore, we create a fragrance culture as a lifestyle to reveal one's own identity that is distinct from others.
To achieve a goal, it needs more than one or two lucks, and just like the footsteps of the past cannot be undone,
a brand can accomplish its value only through a period of effort, challenge, failure, and success.
With this in mind, we follows the belief of showing us as we are from the beginning until now.
Social media and viral marketing, promotion, and sponsorship are easy, fast, and effective.
We do not cover through media or people because that's not what we are. GRANHAND. believes in honesty to admit imperfections.
Without a commonly used online store over the past seven years, we have opened our shops one by one,
making eye contact with our customers and communicating with them. To become a long-lasting memory rather than a passing one,
we fill the space with GRANHAND.'s spirit, carefully choosing background music and putting our thoughts on a small piece of paper.
Our brand experience begins from the moment you stumble upon a sachet while walking down the street.
Sometimes you win,
Sometimes you learn.
Though you can not seize nor hold the smell, it has a decisive effect on the matter of our memory and emotion and believes on its vitally of influences on our decision among our lives. GRANHAND gives faith towards the value of the fragrance and consistently pursues to make the scent part of our regular living. Although it may be slow nor has perfection, the variety of contents that our brand is offering will build the unique value of the experience that no other brand will possess. GRANHAND will not be a product where it vanishes with ease nor be neglected. It will continuously illuminate with a distinct presence and yield to warm people’s mind.