Starting in a small hanok in Bukchon in 2014, GRANHAND. researches scents and products that
can be enjoyed comfortably with the motto of 'Making fragrance a part of everyday life'.
Not for a rare special day, we want to be a brand that helps make everyday life itself better and more beautiful.
Smelling better in my body and space, enjoying a little better coffee every morning, making the things I use more beautiful...
we propose a 'slightly better daily life' that everyone desires from the side of their hearts.
Because we do not pursue splendor or fantasy, GRANHAND. does not advertise through media or people.
SNS and various viral marketing, promotion and sponsorship are easy, fast and effective.
But that's not who we really are. We rather pursue the honesty of acknowledging our shortcomings.
Even if we choose the slow path, we want to create the true value of GRANHAND. through our own efforts, challenges, successes and failures.
Without a commonly used online store over the past seven years, we have opened our shops one by one,
making eye contact with our customers and communicating with them. To become a long-lasting memory rather than a passing one,
we fill the space with GRANHAND.'s spirit, carefully choosing background music and putting our thoughts on a small piece of paper.
Our brand experience begins from the moment you stumble upon a sachet while walking down the street.
Sometimes you win,
Sometimes you learn.
Though you can not seize nor hold the smell, it has a decisive effect on the matter of our memory and emotion and believes on its vitally of influences on our decision among our lives. GRANHAND gives faith towards the value of the fragrance and consistently pursues to make the scent part of our regular living. Although it may be slow nor has perfection, the variety of contents that our brand is offering will build the unique value of the experience that no other brand will possess. GRANHAND will not be a product where it vanishes with ease nor be neglected. It will continuously illuminate with a distinct presence and yield to warm people’s mind.